Moncaro was founded in 1964 in Montecarotto, a small town located in the heart of Castelli di Jesi, the production area of Verdicchio wine. In line with the intention of enhancing the territory, two additional wineries were acquired, one in the Rosso Conero production area, Camerano, and one in the Rosso Piceno production area, Acquaviva Picena. Long-term outlook and desire to innovate are the virtues that make our winery a solid and transparent reality, together with the conviction that there is an indissoluble bond between man and earth, in which we have always believed.
1964 The Cooperative Society is founded by a group of winemakers with the aim of enhancing their production and that of the whole area
1970 Construction of the Montecarotto winery begins
1971 First harvest in their own wineries
1980 First experimentation with organic vine cultivation according to EEC directives.
1987 The winery takes the name Moncaro (a contraction of the name Montecarotto). Moncaro soon becomes the brand name of the wines and immediately identifies with an important qualitative turning point.
1988 First year of production of Verdicchio Classico Superiore “Verde Ca’ Ruptae”
1995 Acquisition of Conero Winery, the name “Terre Cortesi” is born, expression of different “lands”, each one with its own “court”, which distinguishes some of Moncaro's most important wines.
1999 Acquisition of Acquaviva Picena Winery
2000 The first “Tre Bicchieri” by Gambero Rosso
2003 Verdicchio Passito “Tordiruta” wins the Trophy at the International Wine Challenge in London, considered the world championship of wines.
2006 Opening of the new aging cellar in Contrada Busche at Montecarotto
2007 Opening of the new “La Casetta” sales outlet in Montecarotto
2010 TORDIRUTA 2006 vintage gets the ITALIAN BOTRYTIS TROPHY at the International Wine Challenge (London)
2011 VIGNA NOVALI vintage 2007 wins GRAN MEDAL OF GOLD AND BEST WHITE WINE at Concours Mondial de Bruxelles, as well as 3 GAMBERO ROSSO GLASSES; in the same year LE VELE vintage 2010 wins the TROPHY BEST VALUE WINE at Japan Wine Challenge.
2016 The 2015 vintage of Verde Ca'Ruptae wins the REGIONAL TROPHY BEST WHITE FOR ITALY at the Japan Wine Challenge.
In the same year Moncaro enters the register of companies that adhere to the code of conduct established by BSCI (Business Social Compliance Initiative), a global reference for monitoring and improving social responsibility performance in the supply chain.
In this year green viticulture is growing: Moncaro increases its organic production with the reconversion of 175 hectares of vineyards in addition to the 60 already certified. The reconversion concerns 45 hectares of vineyards in the Conero area and 130 in the Verdicchio dei Castelli di Jesi area.
2019 In collaboration with the Polytechnic University of Marche, Moncaro joins Vitinnova, a project committed to a better management of organic vineyards, using for example Chitosan instead of copper, with the aim of reducing the environmental impact of cultivation and production.
2021 Equalitas certification obtained